Alex Hendrix joined the Flourish team as an account manager in November 2019, bringing to the firm experience in influencer marketing, social media and event management. Hendrix has been an active member of the music and events community for the past five years, working with organizations such as Downtown Huntsville, Inc., Know Huntsville, Homegrown Huntsville and Huntsville Restaurant Week to promote local business and culture.
As a songwriter she was awarded the 2019 Pen Women Creative Spirit Award and was named a Downtown Huntsville Innovator of the Decade for her work as Executive Producer of the Downtown Huntsville Women in Music Weekend festival.
Prior to coming on board with Flourish, the Huntsville native worked for five years in hospitality management. She attended the University of Alabama in Huntsville where she studied communications.