Flourish teamed up with one of our government contracting clients, JS Solutions, and did a 2-part podcast series with govcon Guru, Michael LeJeune on his Game Changers Podcast. With more than 197,000 downloads, Game Changers is the number one podcast in the nation for educating companies on how to accelerate their government sales.
Part 1 of this 2 part series talks about the foundations and importance of creating a comprehensive marketing strategy. In this episode, Michael talked with our Founder, Megan Nivens-Tannett, about Your GovCon Marketing Strategy. The average government contractor completely skips over creating a marketing strategy for their GovCon business.
Most use what Michael Lejeune would call the brute force method. This involves cranking out RFPs with the hope that if you just respond enough, you’ll eventually win something. A well-thought-out marketing strategy will help you understand your market, increase your chances of winning an RFP, and ultimately accelerate your success in the government market. Listen to the full interview featuring Flourish here.
Part 2 in this series talks about the execution of that marketing strategy and how our client, JS Solutions, has recognized their return. JS Solution’s Director of Strategy and Growth, Chad Rodriguez, talks about his experience using Flourish to build and execute its marketing strategy. Having a professional marketing strategy has allowed the company to stand out in the market and reach its target audience.
Additionally, Chad is a huge fan of monitoring the analytics on the back-end of all marketing efforts. Working with a marketing agency allows his team to determine what’s effective and what’s not, giving them the opportunity to adjust their marketing methods, strategy, and message to be more effective. You can listen to that podcast here.