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The New PR: How Creators Are Becoming the Press

Journalists Aren’t the Only Gatekeepers Anymore If your PR strategy still revolves solely around pitching reporters, it’s time to expand your media list. In 2025, creators—YouTubers, TikTokers, and Instagram influencers—aren’t just promoting products. They’re telling stories, shaping narratives, and even breaking the news. From viral explainers to exclusive interviews to behind-the-scenes brand features, creators have…

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Uncategorized Build a Better Summit Recap

Thriving in a Time of Change: Key Takeaways from the Build a Better Agency Summit

Last week, Flourish had the opportunity to travel to Denver and attend the Build a Better Agency Summit hosted by the Agency Management Institute. If you’ve never been, it’s an electric gathering of agency leaders and thinkers all focused on one mission: helping agencies grow stronger, smarter, and more resilient. What struck me most wasn’t just the tactical knowledge—it was the shared sense that our industry is evolving rapidly, and only those who lean into change with strategy and heart will thrive.

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The Great Debate: Outsourcing Marketing vs. Hiring Marketing Staff for SMB Success

In today’s fast-paced business environment, small and medium-sized enterprises (SMBs) face the critical decision between outsourcing marketing tasks or building an in-house marketing team. This choice is pivotal in shaping effective marketing solutions that align with their brand vision and growth objectives. While outsourcing marketing offers access to a diverse pool of expertise and fresh…

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Why Authenticity and Transparency Need to be a Priority for Your Brand

In today’s digital world, consumers are more informed, discerning, and skeptical than ever. They crave genuine connections with brands that align with their values. Authenticity and transparency are no longer optional—they are essential for building trust, fostering loyalty, and driving long-term success. What Do Authenticity and Transparency Mean in Branding? Authenticity in branding means staying…

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Storytelling in Marketing: How It Humanizes Your Brand

The brands that succeed today aren’t just selling—they’re storytelling, building deep connections that go beyond transactions. Storytelling in marketing isn’t just a trend—it’s a powerful strategy that creates emotional connections, fosters brand loyalty, and humanizes your business. Whether you’re a small business or a global brand, leveraging storytelling can make your message more memorable and…

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Leading Through Connection: Connect 27

I’m incredibly grateful that working at Flourish has opened the door to many wonderful professional growth opportunities. Most recently, I was accepted into the Connect 27 class with Leadership Greater Huntsville. If you haven’t heard of Connect or Leadership Greater Huntsville, they are powerful programs designed to help industry professionals grow as leaders. These programs…

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