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Holiday Campaign Wins: What Brands Like REI and Snickers Get Right (And How You Can, Too)

As the holiday season approaches, businesses everywhere are preparing to captivate audiences with festive campaigns that are both memorable and impactful. While the thought of crafting the perfect holiday marketing strategy might seem daunting, it doesn’t have to be the scariest part of the season- let’s leave that to Halloween! Some brands have nailed holiday…

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Leading Through Connection: Connect 28

Year over year, Flourish is proud to be part of Leadership Greater Huntsville’s Connect Program. This ten-month experience brings emerging leaders together to learn, grow, and give back to the Rocket City. This year, Flourish Account Manager Gracie is representing our team as a member of Connect Class 28. Throughout the program, she’ll be sharing…

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The New PR: How Creators Are Becoming the Press

Journalists Aren’t the Only Gatekeepers Anymore If your PR strategy still revolves solely around pitching reporters, it’s time to expand your media list. In 2025, creators—YouTubers, TikTokers, and Instagram influencers—aren’t just promoting products. They’re telling stories, shaping narratives, and even breaking the news. From viral explainers to exclusive interviews to behind-the-scenes brand features, creators have…

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