Employees are the best company advocates. Whether you do business in govcon or entertainment, it’s important to understand the value of your team’s social media support. LinkedIn is a great platform to not only encourage your team to develop a personal brand but also in helping more people learn about your business’s values, culture, and services.
Although LinkedIn launched right before Facebook in May of 2003, it gained most of its popularity more recently, seeing a 37% year-over-year growth in revenue in Q2 of 2022. As the social media platform grows in popularity, it’s important to get ahead of the competition and take advantage of the opportunity for your business to become a well-established company on LinkedIn. With that being said, it’s time to turn to your most valuable assets- your team!
Supporting an organization on LinkedIn benefits both the company and the individual. It gives employees an opportunity to position themselves as experts within the industry and can connect them with fellow professionals in the field. In turn, company pages benefit through organic exposure. Ready to encourage employee advocacy on LinkedIn? Here are six ways your team can engage with your company’s LinkedIn profile!
Update your Profile Picture and Banner
Uploading a good-quality headshot and a company-branded banner can go a long way. Not only can these simple updates increase your professionalism on the platform, but it also contributes to building more interest around the company itself!
Follow the Company Page
Companies you follow show up in your interests on your personal profile. Having this affiliation is a fast and easy way to help your employees’ network find your organization on LinkedIn. This also enables team members to see all the company updates in their feed!
Engage with the Content
Reacting to, commenting, sharing, or sending a company’s posts to others aligns your organization’s professional values and background with your team’s network. Additionally, when your team engages with the company page content, it increases the reach and impressions of that post to a bigger audience. Think of this as digital networking.
For example, when you’re at a networking event with a coworker, you’ll speak to one group about your company while your coworker speaks to another group. As a result, two new (and different) groups of people have learned about the business. These two groups wouldn’t have learned about the company outside of these two people -this works similarly through social media engagement.
Add Your Organization’s LinkedIn Page Details to Your Contact Details
Adding an organization’s website, general inquiry email address, or phone number to a personal LinkedIn profile’s contact details gives their network a quick and easy opportunity to learn more about the company. This information can be added by clicking the edit button underneath your profile’s banner.
Add Company Details Under Your Experience
Employees can tag your organization’s company page under their experience section to let their network know where they work, explain their role, and provide a brief overview of the organization in this section. Providing information about the company is not required. Simply adding the organization to the Experience section provides more than enough value for any company.
Invite Connections to follow the LinkedIn Company Page and Share Job Listings
Inviting connections to follow a company page is a great way to build a following! This also keeps people in the loop on any recent updates, announcements, or milestones within the company. Additionally, if your company is hiring and has open positions posted on LinkedIn, your team can share those job opportunities with their network, helping you with recruiting efforts!
Whether you’re looking to increase brand awareness or add to the team through LinkedIn, nothing compares to the positive results of employee advocacy. When others see people within their network supporting their organization on social media, it provides proof of the positive culture within the company, piquing the interests of new talent and new business. Additionally, LinkedIn is a great tool to help build your team’s subject matter expertise. This helps establish them as experts in the field and ties back to your company’s contribution to their continued growth and skills.
Ready to get started? Download our infographic and share it with your team to encourage support for your organization on LinkedIn now!