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Despite the power of social media and the ability it grants your company to tell its story and connect directly with your customers, media relations is still an important part of any strategic communications strategy. By incorporating media relations into your overarching communications plan, you can build brand awareness among your target audience and establish…
When it comes to the term “branding” most people generally think about how their company might be perceived by their client base, and while that should be a main focus of building brand awareness, business owners should not neglect the value of employer branding. The way companies recruit candidates and retain employees has changed. Social…
Check this out: nearly 40% of marketers believe that their marketing strategy is ineffective. There may be a variety of reasons behind this – but one thing we know for certain is that a lack of attention and evaluation is a key contributor to this stat. When was the last time YOU sat down and…