Color Model Guide

A Simplified Guide to Color Models

Did you know there are thousands of regularly used colors and millions more that can be distinguished by the human eye? Naming each color would be impossible. However, scientists have devised various systems of assigning numeric values to colors. These systems are called color models, and they provide precise methods for naming and reproducing exact…

United Way of Huntsville

Video: Community Giving with United Way

Community Giving with United Way We recently sat down with the stellar team from United Way of Madison County. Hear more from Claudia and Kathy from United Way on the needs of our community and the importance of lending a helping hand throughout the year. This was an inspiring and eye-opening interview for our team.…

The Power of Video Marketing

Now more than ever, social media platforms are prioritizing videos in their algorithm. Video marketing in Huntsville has evolved over the past 10 years in Huntsville and will become more and more popular over time. Keep in mind, a great video is a visual representation of the story you want to tell your audience. What…

How to Conduct A Marketing SWOT Analysis

How to Conduct a Marketing SWOT Analysis

If you want your marketing strategy in Huntsville to work for you and help you reach your long-term business goals, you must first create a solid foundation based on research, data and facts to guide your decision making process. The best place to start is with a SWOT (Strengths, Weaknesses, Opportunities and Threats) Analysis. A…

Employer Branding

How to Become an Employer of Choice

When it comes to the term “branding” most people generally think about how their company might be perceived by their client base, and while that should be a main focus of building brand awareness, business owners should not neglect the value of employer branding.  The way companies recruit candidates and retain employees has changed. Social…