As the annual Small Business Awards Celebration approaches, my heart swells with gratitude and reflection. It’s a moment to look back at what has truly been an extraordinary chapter in the Flourish story. Our journey began in 2018. Just a year later, Logan (my first hire) and I found ourselves as proud nominees for the…
Late last year, we shared a blog post discussing recent trends in the media. While many of these findings remain relevant now, the world of marketing and PR is continually changing and evolving, and it’s essential to keep tabs on ongoing developments to stay ahead of the curve. The data covers a lot of ground,…
There’s been a lot of buzz in the news lately about the growing influence of ChatGPT, Stable Diffusion, Midjourney, and other generative AI platforms. It may feel brand new, but AI has been a part of our daily lives for years – if you’ve asked Siri or Google Assistant for a recipe or directions, have…
This season is characterized by significant changes, whether from the blooming foliage and emergence of new life in nature or the excited anticipation of schoolchildren preparing for summer vacations. Change, although often challenging, can be a much-needed catalyst for progress. Recently, our team reflected on the changes experienced during this period, leading us to consider…
Now, more than ever, awareness around mental health diagnoses is becoming an important topic in the workplace. The World Health Organization (WHO) states that an estimated 15% of working-age adults have a mental disorder. At Flourish, we’re dedicated to creating an open and welcoming environment that not only celebrates the differences of each team member,…
We get it – learning how to promote your business can be challenging to navigate when industry leaders use jargon that’s hard to decipher. Check out Five Terms Every PR Pro Should Know, and you’ll be speaking the PR language in no time! A pitch is a highly targeted story idea to send to a…
Does your organization have multiple locations? Have some of your team members expressed feeling disconnected or left out of company announcements and events? Is there a lack of understanding from the team on company goals, updates, and milestones?
If you’ve answered “yes” to any of these questions, have you asked yourself, “how effective is my organization’s internal communications strategy?”
When collateral is managed by different members of your team, lack of cohesive branding can confuse your audience. The goal is to create the same type of emotion for each person in your target market. If every piece of collateral isn’t consistent, your brand won’t be as memorable, or worse, you can lose the trust of your audience with the perception of unprofessionalism. So, how can you ensure your team is portraying your brand correctly? Learn more in this blog.
Did you know thousands of journalists are surveyed every year about their industry and how they view public relations (PR)? The data shows a little bit of everything: pain points, preferences and trends that are surfacing within the media industry. These surveys are collaborative, often endorsed by highly respected journalistic institutions, and provide great insight…
The holiday season is upon us, and with hosting holiday parties, traveling to visit family, shopping for Christmas presents, wrapping gifts, and cooking delicious meals, we know how stressful it can be. The most important thing about this season is to cherish time with your loved ones and if we can help make that happen in the smallest way, then we’re going to! To ease the stress of finding the perfect holiday recipes for your gatherings, we’ve compiled a list of our festive favorites. From tasty cocktails to main course entrees, we’ve got you covered. Enjoy!