Streamlining Your KPIs with Data Studio: Three Things You Need to Know

Your organization may be engaged in a variety of digital marketing efforts, but are you tracking their results efficiently and consistently? From email campaign link clicks to website traffic sources, there are a variety of key performance indicators that are critical to keep a pulse on to ensure your investments are seeing conversions at an optimized rate. When you have a multitude of digital marketing sources with different KPIs and platforms to track in, it can be challenging to monitor them in a streamlined fashion that is digestible for all stakeholders.

Six Ways to Support Your Organization on LinkedIn

Employees are the best company advocates. Whether you do business in govcon or entertainment, it’s important to understand the value of your team’s social media support. LinkedIn is a great platform to not only encourage your team to develop a personal brand but also in helping more people learn about your business’s values, culture, and…