The Alabama Kidney Foundation (AKF) is a statewide non-profit organization serving low-income kidney patients across Alabama, through education, financial resources and support services. Reaching these patients in low-income households is absolutely vital; however, although the organization has been established for over 45 years, it still lacked brand awareness. Without the proper resources to increase awareness throughout Alabama about its ongoing mission and initiatives, AKF could not achieve the recognition it needed to deliver its vital services in the community.

That’s why JoHelene Patrick, North Alabama Regional Director of AKF, approached our team in hopes of raising awareness around the programs AKF provides to its local communities and the issues the organization positively impacts through its work.


To assist the Alabama Kidney Foundation with its brand awareness in the Alabama region, we developed a toolkit that could be deployed for the Regional Directors across the state to use and support their branding, publicity, and fundraising efforts.

Website Optimization

To help website visitors get a clear picture of its mission and founding story, Flourish provided updated messaging on the website to highlight the heartbeat behind the initiative and what started it all. This helped to provide context on the founding story of the organization and why it’s so important to continue its mission today.

Social Media Templates

Oftentimes, nonprofit organizations are wearing many different hats, which means that areas like social media often get overlooked. To ease this burden on the organization, Flourish provided the AKF team with social media post templates as well as holiday posts to alleviate this challenge.

Op-Ed & Press Release Templates

For a nonprofit organization like the AKF, publicity is crucial. To help the AKF efficiently communicate its impact through ongoing and future initiatives in the press, Flourish curated press release templates and worked with a doctor at University of Alabama at Birmingham to ghost author an Op-Ed on Alabama’s kidney problem and how organizations like the AKF help educate and provide patients the support they need.