Huntsville, AL-based cybersecurity firm Gray Analytics was looking to strengthen brand awareness among key audiences and establish thought leadership in order to gain exposure in the government contracting and commercial cybersecurity industries.

Flourish researched the targeted markets and developed an extensive media list of local, state, regional, and industry media outlets that may be interested in covering or featuring topics that Gray Analytics had an expertise on. From there, we worked alongside Gray’s team of experts to create a pitch list used to entice targeted media. 

In Q4 of 2020, Flourish and Gray Analytics were able to secure over 65 national and local media placements, resulting in a potential reach upwards of 205 million people with an advertising value equivalency (AVE) of $190 million. During this time period, Gray Analytics’ overall website traffic increased 5%, with a peak at 392%, compared to the previous quarter. The most dramatic increases in website traffic tied back to media placements.