If you’re part of the massive movement that’s been taking the Rocket City by storm over the past several years, you’re well aware of the opportunity that lies ahead to support our Nation’s military. As they look to adopt new, innovative technologies and tackle the challenges that are faced each day, while maintaining the highest level of programmatic support, you need to position your organization so it’s top of mind and top of choice for key decision-makers.
“A new era for aerospace and defense has been emerging — and Huntsville is capitalizing on it.” — CNBC
How do your company’s capabilities stand out from your competitors?
What influence do your subject matter experts have within your field and capabilities?
What community impact are you making that aligns with the core values of those agencies you’re trying to penetrate?
How are you recruiting and maintaining the BEST talent possible in a competitive market and high-demand environment?
Lastly, how are you positioning yourself for key partnerships, joint ventures and business development initiatives?
One question we hear often is, ‘How can I achieve these objectives without diluting our teams’ focus?’
The answer is simple: Outsource a strategic marketing firm that can handle this for you.
Communication industry experts can determine the best market positioning and strategy for your organization, enabling you to keep your eyes on your mission.
Huntsville Government Marketing is so much more than most realize. It’s not just about designing trade show booths, ordering T-shirts and creating brochures. It’s about planting the seeds for your company’s growth and ensuring your story and key capabilities are presented in a multifaceted way that lends influence across different platforms. It’s about identifying your core strengths and leveraging your company’s uniqueness to win over your competitors.
You have a multimillion-dollar organization to run. Let us figure out how to build on your established foundation with a communications and marketing strategy that will help you grow.
What We Offer:
- Website Development & Design
- Recruitment Strategies
- Branding & Messaging
- Community & Media Relations
- Development of Comprehensive, Goal-Based Marketing Strategies
- Industry Relations
- Tradeshow Support
- Internal Communications & Employee Engagement
- Print & Digital Design
- Social & Digital Media Campaigns
- In-Market Penetration Campaigns
Flourish is a Woman-Owned Small Business (WOSB), full-service marketing and public relations firm equipped to capture the spirit of your company and mold your strengths into captivating communications tactics.
When Flourish is your strategic partner, we ask you to envision your company three, five, and 10 years down the road. The world is constantly changing, as is a business and how we market ourselves.
How can companies get ahead when they’re still trying to catch up? Through intentional, strategic marketing — rooted in measurability — Flourish can transform the way you see your business and the way others do, too.
We support businesses of all sizes — whether they’re just getting started or have a proven track record of performance in the defense, aerospace, logistical support, technical or engineering realm — and much more.
We do our homework. We invest the time upfront that way our recommended course of action is where it needs to be to ensure your company’s success.
Want to see how a partnership might work for you? Take a look at a few examples of our work and see which approach might be a good fit for your team.
Are you a company that is just getting started, has less than 10 employees, and doesn’t know where to start?
Hey, you did it! Congratulations on taking the leap! We’ve worked with many businesses just getting started and we can help you, too. Our team will work with you to establish your brand, design your logo and create consistent marketing materials, including presentations, capabilities briefs, brochures, slick sheets and more. We will also build your social media presence and following, and manage your accounts by posting regular content that will push potential customers and hires to your website. You may be small, but you don’t have to do it all on your own. Let our team do the heavy lifting to grow your market presence so you can focus on what you do best.
Are you a company that’s been in business less than 2-4 years, has roughly 15-20 employees, and can use help amping up your market presence? Perhaps you spun a website up a while back, but haven’t touched it since?
We get that, trust us. To stand out, you need a dedicated strategy that works in your favor and helps your business grow organically. Publishing regular content, engaging on social media, and pitching your SMEs as local-area influencers who can put your brand on the map and gain market validation is what you need to take your efforts to the next level. Also, as your business grows, how does top talent assess your brand, culture, and strengths? How can you provide a better place of employment than the big guys, yet still offer solid incentives? By strategically promoting yourself, you’ll gain visibility to your customers and team members you’re trying to attract.
Have you been in business for more than 10 years but have always leaned on someone in HR to handle your marketing, and it’s fine, but not great? Perhaps your growth has fortunately bumped you into a new NAICS code, but now you’re competing against the big guys and don’t have the innovation you need to compete?
This is where the fun begins. Flourish enjoys and thrives in bringing results for companies in this situation. The bottom line, you don’t know what you don’t know. While your team has done well in the past, with amplified marketing efforts, your company can do even better. If you don’t have a dedicated team that strives to think outside the box and push the envelope, it will remain difficult to stand out against industry leaders. Having a dedicated team that only focuses on your growth goals will enable you to have the best resources possible when going after contracts or opportunities. Can you confidently say you have that implemented with your current team? If the answer is ‘no,’ then let us help.
Are you a veteran industry leader that’s looking for a fresh perspective on rolling out a new campaign, initiative, service offering, or capability?
Perhaps consultative guidance will breathe life into something stagnant, or enable a new approach to an otherwise old process. This gets us so excited. The reality is, anytime you can gain a fresh perspective from someone with ample industry experience in an area that’s applicable will most likely generate innovation that will advance your success. There are always new ways to look at an old problem. Our team brings extensive experience and offers unique perspectives ranging from different demographics and backgrounds to our clients. Together, let’s think big. Anything is possible, you just need the right people at the table to contribute to ideas.