The support from Flourish has done phenomenal things for our business. Number one, it has really helped with our name recognition here in the community. It’s also allowed us to really be accountable for our marketing and to make sure that we are being intentional with the dollars that we are spending on our marketing efforts. They have taken the guesswork out of so much for us and allowed us to really focus in areas we want to. Rather than having to go through the learning curve of figuring out social media or our website or how to do public relations.
Megan and her team have really helped us create brand guidelines and brand standards and really create that message to be consistent so when people see anything that comes out of the Madison Chamber they recognize our logo and branding. They truly do care and not only give back to the community. But they truly do care about your business and making what they’re doing makes your business succeed.
We knew that in order to be successful we had to have broad community support, we had to look clean, we had to have a really succinct communication message. The problem was we didn’t really exist yet. I reach out to Megan with this crazy idea and said, ‘Hey we really don’t what this is yet, but are up for helping us out?’ We did a community kick-off at Mars music hall – which was awesome- and here we are two years later. We could’ve had the best strategy in the world but without vision and communicating a clear message to the broad-based community effort that we were chasing. I don’t know if we could have ever done it without them.
One word that I would use to describe Flourish would be mission-critical. My partnership with Flourish is mission-critical to the success of my business launch and future growth. You get this multitalented team on your side. It’s truly been a collaborative effort from the very beginning – brainstorming ideas all the way to seeing their finished products come to fruition.
They have helped us feature some of our subject matter experts in short videos explaining what they really do for customers and what draws and keeps them with our company – it has been very valuable. We brought them to our space to help us enhance our social media presence as well as to help us with marketing branding and just showing our customers who we are.
I was really looking at a way to level up our marketing efforts, it was always a part-time job for somebody in the company. But I really wanted to take it to the next level. They do everything from digital media, our website, they do our social media presence. They help with banners and collateral they help with printing the material.