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SheBoss, brought to you by Flourish, chats with the vivacious, adorable, soon-to-be-household-name-for-home-decor and hard-working supermom, Jenny Ross. Ross is the CEO and partner of Birch and Belle, an Orlando-based home and event décor company specializing in handmade goods. Each accent piece they make is made-to-order and customized for each customer, providing a unique item not found in traditional home décor stores. Ross, a former elementary school teacher and mother of two, began Birch and Belle in 2018 out of the desire to spend more time with her two girls; jumping into business with her Father and Brother as partners has resulted in a very successful, online décor business that has exploded almost overnight. Ross is an inspiration to both women and working Moms who are looking to take their side hustle to the next level. Bottom line: You’ll want to tune in and take notes. This chat centers around her journey in business, life as a Mom, and how she lends her success to hard work and listening to her customers.

She Boss with Jenny Ross

Megan: Hey guys, thank you so much for joining us today. Welcome to another episode of She Boss. I am Megan with Flourish. And just before we get started, I want to let you know a little bit about She Boss. It is a video series where we have the opportunity to chat with some fabulous women who are doing amazing things within their community, and are mamas, they’re working moms, they’re entrepreneurs, and they’re all of these things. And so we are so blessed to be able to get chance to talk with these ladies and typical Flourish style, we’re doing it over a cocktail. So please join us and have a cocktail and just hang out with us for a little bit. 

And I have the absolute honor today of getting a chance to chat with Jenny Ross, who is actually based in Orlando. She’s not in Huntsville, like a lot of our fabulous women are but she’s based in Orlando. And I had to chat with her because beyond being a very successful woman, extremely creative, super fit, and stays on top of it, which makes me jealous watching her on social media. She has an amazing business that she is in with her family. And she makes the most beautiful things that we are going to put in our office very soon. So if you’re in Huntsville, you can come by and see it. But on top of that, I used to babysit her when she was little itty bitty because she is my dear cousin. And I love her so much. So I wanted her to come on and kind of talk about her journey and share with you guys about what she’s up to, that way you can learn more about her and yeah, and we’ll just kind of hang out. So Jenny, I’ll let you take it away. Tell us a bit about yourself and what you’re doing and all that good stuff. 

Jenny: Awesome. Well, first of all, I want to say thank you so much for having me. It is such an honor when you asked me I was like, “Me? Are you sure?” But it just means so much. You know, you’ve always been somebody I’ve looked up to so for you to come to me for this. It meant a lot. So my name is Jenny, I am the CEO and part owner I say part owner because I’m actually in business with my brother and my dad, which has been this like crazy, awesome thing that I never thought we would do. And now that we’re doing it, we wish we would have done it sooner. We make wooden items. Mainly we focus on home décor, party décor. We do cake toppers and table numbers and things like that. And yeah, it’s just kind of been a roller coaster. We got started- so my dad moved to Orlando when I had my first child. And my parents, of course, were like, immediately as soon as Hannah was born, they’re on their way. So once he got here, he was retired. And if you know my dad, which of course you do, he can’t sit still. So he needed something, he needed to do something. And he thought about going back to work and he wasn’t sure. And I wanted to do something creative. So we decided to do a little business together. And it didn’t go super well. It was definitely more like a hobby; we made wooden signs with vinyl on them. And it ended up being a lot more work than it was worth but it was fun to do it together and figure out how to be a business and do all that together. And then meanwhile, my brother and his wife, they started their own business. And their business totally exploded. My brother is just; he’s got the business side of things down. He is a total numbers guy. And he just knows how to do it. So he’s like, “Alright, you guys, you need to do this, you need to do XYZ, you need to go buy a laser machine”. We’re like, “No, we’re not going to invest in that we’re not going to do that”.

Megan: That’s expensive.

Jenny: It is expensive. And when we saw that number, we laughed at him. We’re like for him to buy it, it made sense because their business was already doing well. So it was just an investment in their current business. We just blindly bought this thing and he’s like, “I promise you, you will see a turn in investment. We’re doing this, let’s do it together. We will all do it together, I’ll handle the numbers. Jen handles the creativity and Dad will be like the man work”. So I’m like, “Alright, let’s give it a try”. And what started out as just a hobby and like I said something fun for us to do turned into this business. And you know, the major part of it that I’ve seen, like the major turn has been, I mean, I was talking to you before about it. I’m an educator I teach I’ve taught third grade for, well, I taught first grade first but I’m an elementary school teacher for nine years. 

And when I had Hanna first, I wanted to say home desperately with every ounce of my being. Some people thought I was crazy. And I kicked in scream going back to work and everyone’s like, “Oh, you’ll get used to it”. I never got used to it. I was never the person that got used to it. I love my job. I love teaching kids it’s definitely like built in my soul. But there was something about teaching other kids and giving them 100% of my energy because you cannot give half of your energy to teaching is all or nothing and it takes every ounce of everything. So you know I I felt like I was constantly giving everything to my students and that would go home and only have 50% left for Hannah and nothing left for my husband and zero left for myself, you know so I struggled with that, and I struggled with it a lot. And I never thought that doing the business with them would ever turn into something that would allow me to stay home. So when this small hobby started blowing up, when we started seeing like an income, we’re like, “holy crap, I can do this, like, I can stay home, I think I think I can, let me just try, let me just do it”. And then I took the leap last year, I was like, “I’m doing this, I’m gonna just go for it, we’re not gonna, we’re not going to think about we’re not going to overthink it”. Because I feel like, that was our issue with Hannah. I had, I’m sorry, I had my second kid, Hadley and Hadley will be- Oh, she was just two, two days ago. And going back after having her was even harder than after having Hannah because I feel like you know how fast time goes by. So I was like, Okay, we started Birch & Belle went into it and when I decided to stay home, I said, I’m not going to sit there crunch the numbers, because if we do that, then I’m never going to stay home. So we’re just going to go at it on a whim. And it’s been a whirlwind. 

This is my first year home. And we’ve done so well, that I actually just decided to take next year off, too. So it’s been really good. It’s like, I’ve learned so much, you know, I feel like in the beginning, when I was going at it, like it was a hobby, I wasn’t putting my heart and soul in it, because I didn’t really need to, which is extra money. But knowing that this is my sole income, it’s really changed everything. And now I’m 100% dedicated in the business, and I’m like, let’s do it. What can we do? What are we doing with this? And it’s awesome. It’s been really cool. 

Megan: So I have several questions for you, because you kind of hit on a variety of different things. And I think that when you find something that you love, that can kind of be yours that you create, and you see it grow, there’s a different kind of fire that comes along with that, there really, really is. And it’s that kind of fire that, you don’t mind getting up earlier in the morning or working after you put your kids to bed because you have something inside of you that it’s like that intuition that you just know that you have to do it, which I think is honestly with like a motherly intuition as well. Yeah, especially when you look at, you know, the pros and cons, and you know, the opportunity cost of not spending that time with your kids. I mean, so Hannah and Hadley are like the models for Birch and Belle. They’re the cutest things, like you could have picked a cuter model to promote your product. I think we need one of those; I need to figure out how to do that for Flourish. But you know, it’s when you take a look at what is lost in time and especially when you really take a look back. It seems like yesterday, I was walking my daughter to kindergarten, and she’s going to be trying to get her permit now as soon as COVID-19 lets her get out of the house. And it goes like that. It really, really does. So I love the fact that you recognize that and you didn’t you didn’t- let me just give it another three or four years or five years. 

Jenny: That’s easy to do. That’s the easy route, you know, to sit there and overthink it. 

Megan: I think it’s such an inspiration to be able to see people who do that and kind of latch on to this is what I know is right. And this is something that’s important to me, because I think so often, we get caught up where and we’ve talked about this before in this series where you can have dreams, but they will do you no good if you don’t put any effort behind them. And like you did, even if it just starts off as a passion project, you have to start somewhere, whether it’s an hour a day, or two hours a day or five hours a week, but you got to commit and at least give it a chance to thrive, right? 

Jenny: It’s true. Oh my gosh. And like you said, just starting from somewhere, taking your foot and moving it forward. That’s all it takes. It’s not easy. I mean, the thing is, when I wanted to stay home with Hannah, I was intimidated, because nobody really did that. Out of my group of friends, at least, every teacher has a side hustle. That’s the thing. It’s just I don’t know, we all have one. But nobody stays home with their side hustle because everyone’s intimidated. But if we’re being honest, a teacher salary in Florida is not much to really replace. One of my friends said that once and I was like, “That’s a really good point. I didn’t really think about it that way”. I mean, I love job security, that part of it, you know that that part is intimidating on its own losing that job security. But if you don’t do it now, then you’re never going to do it because you know, Hadley’s two. Every year, I feel like is a year that just slips by. And if you don’t, you’re not there and you grasp it and then it’s gone. 

Megan: So I want you to talk a little bit about kind of two things. So one, you know what we talked to a lot of women about, and I’m sure you were there, I was there not that long ago where the sheer thought of quote unquote, starting a business makes you want to vomit because that you have to have a lot of capital in the bank, you’ve got to have a full business plan figured out. I mean, you got to have all these things kind of lined up and figured out and I think you’ve really got to be able to let go of the perfection or the image of perfection that you need to have before you start. So number one, I want to hear about how you actually took that step what resources you used and how you kind of went down that path. And then secondly, I want to talk about your thrive for innovation and creativity, because you guys are totally killing it on social media. I mean, you’re a home based business, right? So anybody out there who doesn’t, you don’t have a brick and mortar, if you want to, jump up on Etsy, or Instagram or whatever it might be. But you guys, every time I turn around, there’s something new and creative that comes out of what you do. So I want to hear about where you get the creative inspiration for some of the projects that you work on. 

Jenny: That one, honestly, it comes from a lot of the customers, people will ask for ideas, they’ll say, “Can you make something like this?”, and I’ll say, “Oh, we haven’t made anything like that before. But let me try it”. And then it sparks ideas for other things. And it’s like a snowball effect. I could sit at my computer for hours and hours, it’s like you said, when you have a passion for something, it doesn’t feel like work. So I’ll sit down, I’ll start designing something, and then something else will come to mind then something else will come to mind. I feel like that with this laser machine. Like the options are honestly endless. And we haven’t even touched on half of the things that I can do. You know, so and another part of it, you know, I’m trying every single day, I’m trying to build up my social media, I’m trying to be on Instagram every day, I’m trying to be on Pinterest every day, which is not easy. And I’m seeing other ideas and taking ideas. I don’t feel ideas, because I feel like that’s something that a lot of people do out there. And I try really hard not to do that. 

You know, coming up with brand new ideas, isn’t always possible. But I feel like coming up with inspiration from other people and having customers give me feedback and friends and my mom, bless her heart. But she has a new idea every single time that I talked to her and I’m like, okay, but I try to listen to it, because I’m something like, okay, so when I first started the business, I was only making things that I personally would buy, I couldn’t even see outside of that. And then, like I said, someone like my mom would come at me with an idea. And even though it’s something I wouldn’t have in my house, or I wouldn’t buy personally doesn’t mean that other people are going to buy it. So I don’t know a lot of the products, it seems like always something and I’ll be like, “Oh, this is going be a winner. Everyone’s going to buy this”. And then crickets, nobody buys it. And then I’ll list something that I’m like, “Whatever, fine, I’ll listen to someone’s idea”. And I’ll list and then all of a sudden there it’s going like crazy. I’m like; I don’t know how it works. I don’t know, the algorithm, I think what people need to do when they first start their business is just put out as much stuff as they can, you know, take every idea they have in their head and just throw it out there because you have nothing to lose. I mean, you really don’t.

Megan: Let me ask you a question on that and kind of make a point on something that I think I feel really passionate about. And so we were just doing a webinar this afternoon on like Facebook, Deep Dive. So now that kind of business has gone virtual, like where should you be? Where should you apply your efforts? What kind of strategy should you roll out. And the number one common theme that resonates and is so important across everything that we do from a digital standpoint is your customer, you’ve got to know your customer, and you’ve got to be able to listen to them. And we all know what happens when you make assumptions. And you can’t just create something that you think is beautiful, and just ask people to come. So I love the fact that you are totally engaging with your end audience. And I think by doing that, you start to really organically broaden and grow your customer base, when maybe initially you went into it with a thought of just going to do ornaments, or I’m going to do this or I’m just going to go and instead you listen. Do you actively solicit feedback from your customers in that way? How do you do that? 

Jenny: Oh, well, okay. So we sell mainly on Etsy, that’s our platform. And we can’t solicit; we can’t do anything when it comes to that stuff. We can’t ask people for reviews or advice or anything. They have strict rules about that. But they’re pretty big on emailing you right after you get your item and asking you for review. So even though you can’t go after it yourself, they’re actually really helpful and they go after the review. And people I don’t think Etsy tends to be more of a creative marketplace, because we also sell on Amazon and I get hardly any reviews or feedback on Amazon. But Etsy, it’s a different kind of person who shops on Etsy. And Etsy sellers are just awesome. I mean, Etsy buyers, sellers too. Buyers are awesome, because I feel like they don’t just give you a five star review, they give you a full description of a paragraph of why this product was awesome, and what they liked about it. And they’re really great. And people will also say I have a lot of people. So some of our products that we sell are craft products. So other makers are buying from me and then turning it into their own product. And they’ll come to me and they’ll say, “Hey, I love the way the state of Michigan looked but is it okay, if you make it a little thicker next time” then I’m like, “Oh, that’s a really good point. I probably should make it thicker so it’s not breaking” and so I don’t know I instead of leaving a bad review, because they’re also a seller, they’ll comment and contact me themselves. So that’s where a lot of the ideas come from too.

I’m part of a Facebook group that has Etsy sellers on there too, where everyone’s like bouncing back ideas. So you know, reaching out, getting out of your comfort zone too because if you just open this business and then just hide in a hole, you’re never going to succeed, you need to ask people for help. You need to read the blogs. Do your research and see why they’re buying it. What they’re liking about it, who your customers are, you know, that’s, that’s like you were saying before, if you don’t know who your customers are, you’re never going to sell anything, because you need to know who they are, what they’re out there looking for. And if I’m being honest, I don’t think that we really figured that out until recently, until a couple months ago, we were struggling. People would ask me, “What do you sell?” And I’m like, “A bunch of different things”, you know, and instead of that, now I’m saying, Oh, I know exactly what I sell. Most of, I sell the XYZ, this is what I sell. And this is why I sell it. So figuring that out first has been a big life changer for us, because I feel like that made a big turn in the business.

Megan: That’s awesome. I think that’s such a great point, especially for women, because they often feel, again, we’ve come across this a lot, and I’ve been there myself, I’m sure you have to where initially, it’s like, you almost feel like you have to, you have to do it all yourself, and you have to figure it all out. And to make yourself vulnerable and put yourself out there and ask questions of, “Hey, I don’t know how to do this, can you help me?”, and find these people in the same space who are successful. And, you know, we have to get away from this cutthroat competitive space where like, “Hey, we don’t we don’t support each other. Instead, we’re competing”. There’s way more business to go around. And everybody has their own niche. And I know with, you know, Chris’s wife, Tracy, I mean, maybe you guys would even be considered competitive in some manner. But there’s so many ways that you can be able to complement each other and do some joint promotion and joint campaigns around seasonal items, and all that kind of stuff. 

Jenny: Yeah, we have the way that we work that out, so that there wasn’t like conflict, because you know, with Chris being part of both businesses is Chris and Tracy are allowed to sell these items. And we are allowed to sell these items. And we completely split it apart. I don’t sell door hangers and ornaments. And they do not sell cake toppers and baby names, you know, there’s just so that there’s no confusion, we can sell anything we want to our friends, but when customers reach out, we send each other, you know, in the in the right direction. And I love what you said before about, there’s enough success to go around for everybody. Because I think that’s another big thing that people get into, you know, they start seeing everybody as competition around them when no, they can be successful, and you can be successful, and she can be successful. And you can all encourage each other. 

Megan: Right. A lot of people are surprised to know that here in Huntsville, that one of my, I mean, what some people would say would be deemed as a big competitor for us. And again, we just turned two years old last month, but a competitor for us is actually a mentor of mine, and someone who I go have lunch with and cocktails, who I look up to and it’s like I would- there is so much business to go around. Having that kind of mentality, I think just comes full circle in all sense of the word. Not that you go into everything with an opportunity in mind, but it’s just when you help other people and reach out and collaborate. There’s so much more positivity that that follows those businesses as opposed to being like, you know, there’s not enough room for everybody. And your customer see that to your customer see that you are sort of elevating things as a whole as opposed to just honing in on yourself or making profit or whatever it might be. So talk a little bit about the journey then to get into business that you guys took as far as like starting the business and what paths you took and what resources you used.

Jenny: I think we honestly, we haven’t grown a whole lot since the beginning when it comes to starting the business, because Etsy does a lot for you. So we decided, like I said, my dad and I did that original business and we were on Etsy also. We didn’t really understand how it worked and our business didn’t do very well. But once we had Chris on there and Chris, my brother did a lot of the research on how to figure out the tags and the titles. And there really is an algorithm with Etsy that you have to figure out, you have to say the right words, you have to tag it with the right tags, you have to refresh it a certain amount of times. I mean, there’s like all these different things that you have to do that we weren’t really doing. So figuring that out took a little bit of time. But once we figured that out, it’s kind of like a snowball effect when it comes to it. Like, if you get one sale, then you tend to get another one pretty soon after, because that means people are looking at your item. 

But our next thing that we’re trying to do is create what- we actually just purchased our own website, and we’re going to start to become like our own thing. So we’re not just relying on Etsy to be our sole income. We want people to be able to Google Birch & Belle and then our website pulls up. So you know, we are also only two years old and we’re learning every single day. Every single day is something new; what we want to try and where we want to go with it. So, I feel like we’ve just only within the last couple months have really figured out where we belong on Etsy. And once we’ve mastered that, since we’ve mastered that, I think it’s time for us to start going elsewhere and saying, “Hey, can we bring in customers ourselves, and how is that going to look? How is that going to work?” 

Megan: So think about having an E commerce platform built into your own website, as opposed to leaning on Etsy. Does that scare you to make that transition? 

Jenny: Yeah, I don’t know. It’s been on my to do list every single day this month, and I just keep moving it to the next days to do it and I’m like, “Oh, my God, I don’t know”. I feel like it’s something that should be easy, but it really intimidates me. So I don’t know, I will get around to it eventually but looking at that, and figuring out how to do the shipping. And it just makes it so simple for you know, they take their share of it. So I’d like to not have to share that. So that’s the driving force right there but it’s definitely intimidating. 

Megan: Yeah, I could see it. So what’s the biggest challenge you’ve had as a business owner and kind of going down this journey over the past couple of years? 

Jenny: Well, I’ve had two different challenges. So my first challenge was when I was teaching, that one was when it came to balance and having enough energy to do everything. And I think that’s really what pushed me into staying home. Because, like I said, I’d be giving so much of myself to my students and, and, you know, teaching you don’t just leave for the day, and that’s done, you bring home work. So I would teach all day, come home and play with my kids for what, two hours until they went to bed. And then I’d be up all night doing Birch & Belle and more teaching stuff. So getting burned out was a big struggle of mine, I felt like, this is not worth it. But I didn’t want to give it up because I loved it. I love both of them. So I was like, I need to figure out what I’m going to do here. So once I made the step to be home fully, I think a new struggle has begun. 

The new struggle is trying to figure out time management. Because, you know, some mornings, I wake up and I have all this energy to design and do all this work. And I’m like, I’m pumped, I’m going to sit at the computer and then Hanna and Hadley are like, “Let’s go outside and go to the pool”. And I’m like, “Okay, I’m going to have to reset my brakes”. I’m like, “I am home for them”. You know, I’m not home for I mean, Birch & Belle is the reason why I’m home. But they’re the reason why I did this to begin with. So Birch & Belle just helps financially, and it is my passion. But my kids are my driving force. So if they want me to go to the playground, I’m doing it. But it’s hard because I have to figure out okay, when is it time to do laundry? When is the time to do it? Is it time to finish my coffee? You know, like, there’s so many things like that, that are just trying to figure out the balance. But I feel lucky enough to say that that is my only struggle as of right now, I would say. A lot of people ask me how it works out with working with my family, and there have been absolutely zero humps, we work together so well. Our personalities could not fit better. None of us have ever thought about anything. It’s just I don’t know, it’s just seamless when it comes to that. So yeah, so I guess that my main thing is time management. 

Megan: You guys are pretty lucky in that regard. Everybody is different in person. And that’s what makes a family beautiful, right, is that you have different personalities and different traits, but it’s awesome that you guys can be able to sort of transition that relationship a bit, you know what I mean? From family to business, and to me, I mean, you have nobody else that you can trust and with your business especially, it’s so hard to find people that you’re like, This is my baby, you know what I mean.

Jenny: I know and I still don’t go through that a little bit that part because I they were all into Cisco, they’re all owners too, but it is just kind of become my baby. And they let that happen. They’re like okay, it’s really gents business. So I call the shots when it comes to what goes on the website, and I’m in charge fully of social media, you know, so I get that. But at the same point, I feel like because it’s two men, they’re okay with that. They’re like, well do whatever you want, like my dad’s okay with being the workhorse my brother’s okay with just dealing with finances, and then the rest is me. So I feel very lucky when it comes to that, because I have like, 100% of the design and everything when it comes to business stuff. But I don’t have to deal with the finances because that for me would have been a struggle. 

Megan: So I have two questions for you before we wrap up. And I think, you know, I think the theme of this is kind of like Superwoman, because you know, I admire you so much, and that you have two little kids and you’re able to run this business and you’re able to stay on top your fitness and you have a phenomenal marriage shout out to Ian, who’s just awesome, a belated happy birthday to him too. 

Jenny: Thank you. 

Megan: So two questions for you before we wrap up, but I’m curious about what makes you really excited about the future of Birch & Belle and where you see it going? And then secondly, you know, what, sort of what sort of legacy I guess, do you want to leave for the girls as it relates to your business? Like what do you want them to see? You know, their mom be you know, I mean, if they kind of, and someone asked me this the other day and it was like “oh my gosh”, but it was like if your kids, write your 75th birthday speech is a really hard thing. But seriously, though, like, I mean, they are the driving force for so many things that you do so I’m curious as far as like, what do you want them to see in their mom, as you in this journey?

Jenny: I really want them to see a well-balanced person. I feel like that’s the most important because you know, things these days like the mom boss thing and the woman boss thing is so big and blown up and I love it. I feel like what a time for me to have two daughters growing up in this world, you know, and I want them to see that it’s possible, anything’s possible. I mean, I was a mom when I worked a nine to five job and I’m a mom when I work at a work at home mom job and I feel like, I want them to see that both is possible. Whatever they feel like doing is possible. I only work two hours a day. I mean, and that’s collectively between little bits and pieces here and there. And no, I’m not the richest woman in the world. But I’m fine. You know, and I feel like I want them to know mom was present. Mom was there. For Mom, it’s also about us. Mom got work done. She did everything she needed to do and I want them to see that. I want them to see that. You know, women can do anything. And I feel like they do because Hannah, you know, she’s almost six. And she totally gets it. I feel like she gets it. She’ll say, “oh mom’s going to work right now”. It’s really important. I’m like, that’s right. My work is important. And I want her to know that too. I don’t want them to think that I don’t have time for them. But I also want them to know that work is important and time with them is important. So that mom is an important person. It’s not daddy just goes to work. And mom just stays home because I mean, that’s okay for some people too. But that’s not what I want them to see. I want them to see mom and dad both work. But Mom is home and mom gets mom does the dishes and does the laundry. And she also works and she also was here for us for homework. So I want them to think about Superwoman. 

Megan: What gets you excited about what’s coming down the pipeline for Birch & Belle, what can we look forward to? 

Jenny: Everything’s exciting for me, I feel like every new product is exciting. The big picture for me is, first of all is the website. That’s our next biggest thing that we want to do and something that I started to do. But then this whole COVID thing happened and it got in the way of it is I want to reach out to wedding planners and an event planners. And I want to really get involved with that. Because, you know, you talked about focusing on your niche. And I really want that to be our number one niche. Because, yeah, we do some craft supplies here and there and we do some random cute little things, and I love creating stuff like that. But I would love it to be Birch & Belle event design, like us to be in all the weddings in Orlando, and we’re the company people reach out to and I feel like that’s coming. I mean, I, I’ve made a lot of connections recently, and everyone’s so excited when they see our stuff. And that’s what I want. I want it to become like a name, a real name that people know in Orlando. So I have a funny story, I was at the Y working out and this girl came up to me and she’s like, “You’re the girl that makes the wooden signs right?” I was like, “I I’ve made it. I’m famous now. My job is done”. So yeah, more of that is what you have to look forward to.

Megan: That’s a pretty great feeling, though isn’t it? 

Jenny: Yeah it was. It was cool. 

Megan: It’s funny, you say that like, I’ve had someone come up to me to coffee shop before and I’m like, you know, I’m like, number one. You’re either a stalker, or I just thought it was so strange. Honestly, I thought it was funny. But it’s like as your business grows, it’s just you know, and it’s a great thing for that to happen as long as it’s not stalker. But I mean, those are things that come with business. And as you start, you have to be able to promote yourself, and especially for you. You know, I mean, I think your girls have really milked the brand because they’re sort of like the mascot. 

Jenny: Oh they’re totally part of it. They’re the face of the business. 

Megan: Exactly, I mean, if you talk about when kids do modeling when they’re younger, I mean, it’s like that you couldn’t have picked two cute opportunities to showcase your stuff. But yeah, I don’t know if you’ve worked on any sort of royalties for them, like down the road and their college fund or anything. 

Jenny: Oh, yeah, we’ve already discussed it seriously. Hanna gets bribed with candy right now, Hadley, she doesn’t know she’s too young. I’m like, just sit there.

Megan: Sit there and look cute. It’s easy to do. All you got to do is sit there. Well, Jenny, I am so proud of you and all that you’ve accomplished. And I mean, every time I go on social, I love to see everything that you guys are doing. And so Birch & Belle is the business. They make such beautiful things. It is all over the place. I mean, again, every time I take a look, you guys have something different and something new, and it’s beautiful, and it’s you know, handmade and just awesome. So I’m so excited for you and we’ll definitely make sure that we share your info that way everybody can go flood you with some orders, hopefully. And yeah, we’re just so excited for you. So thank you so much for joining us. I hope I get to see you soon. Hopefully our vacation won’t be canceled. 

Jenny: I’ve been praying. 

Megan: I know. I know, hopefully. But thank you so much and we will talk with you soon. 

Jenny: Alright, thank you so much.