There’s nothing quite like hitting “publish” on a new piece of content. But if you’re only sharing it once, you’re leaving serious ROI on the table. The smartest brands and creators know one key truth: great content shouldn’t be a one-and-done effort. A single blog, video, or podcast episode can fuel your entire content ecosystem…
Why Internal Voices Are the New Front Line in Modern PR Podcasts are having a serious moment—and not just in the B2C world. From niche industry insights to C-suite storytelling, branded podcasts are carving out space in the B2B landscape. They’re flexible, intimate, and great for building long-term audience trust. But before you hit record,…
In the ever-evolving world of social media, myths and misconceptions often cloud the path to effective strategy. As we step into 2025, it’s crucial to separate fact from fiction to ensure your brand isn’t getting lost in the noise. In this blog, we’ll tackle some of the most common social media myths, debunk them, and…
Journalists Aren’t the Only Gatekeepers Anymore If your PR strategy still revolves solely around pitching reporters, it’s time to expand your media list. In 2025, creators—YouTubers, TikTokers, and Instagram influencers—aren’t just promoting products. They’re telling stories, shaping narratives, and even breaking the news. From viral explainers to exclusive interviews to behind-the-scenes brand features, creators have…
Last week, Flourish had the opportunity to travel to Denver and attend the Build a Better Agency Summit hosted by the Agency Management Institute. If you’ve never been, it’s an electric gathering of agency leaders and thinkers all focused on one mission: helping agencies grow stronger, smarter, and more resilient. What struck me most wasn’t just the tactical knowledge—it was the shared sense that our industry is evolving rapidly, and only those who lean into change with strategy and heart will thrive.
Every spring, the creative community comes alive at Creative South, a design conference packed with inspiration, connection, and a little bit of Southern magic. This year’s theme – Breaking Bread and Hugging Necks – captured the spirit perfectly, with a welcoming Waffle House-inspired vibe that made every designer feel at home. Here’s a quick look…
In today’s fast-paced business environment, small and medium-sized enterprises (SMBs) face the critical decision between outsourcing marketing tasks or building an in-house marketing team. This choice is pivotal in shaping effective marketing solutions that align with their brand vision and growth objectives. While outsourcing marketing offers access to a diverse pool of expertise and fresh…
In today’s digital world, consumers are more informed, discerning, and skeptical than ever. They crave genuine connections with brands that align with their values. Authenticity and transparency are no longer optional—they are essential for building trust, fostering loyalty, and driving long-term success. What Do Authenticity and Transparency Mean in Branding? Authenticity in branding means staying…
In today’s digital Wild West, where AI-generated videos can make anyone say (or sing) just about anything, deepfake technology poses a growing threat to brand reputation. These hyper-realistic, AI-crafted videos or audio clips can depict individuals making statements they never actually made—causing PR nightmares, consumer panic, and a lot of digital damage control. So, how…
The brands that succeed today aren’t just selling—they’re storytelling, building deep connections that go beyond transactions. Storytelling in marketing isn’t just a trend—it’s a powerful strategy that creates emotional connections, fosters brand loyalty, and humanizes your business. Whether you’re a small business or a global brand, leveraging storytelling can make your message more memorable and…