In the ever-evolving world of social media, myths and misconceptions often cloud the path to effective strategy. As we step into 2025, it’s crucial to separate fact from fiction to ensure your brand isn’t getting lost in the noise. In this blog, we’ll tackle some of the most common social media myths, debunk them, and…
Journalists Aren’t the Only Gatekeepers Anymore If your PR strategy still revolves solely around pitching reporters, it’s time to expand your media list. In 2025, creators—YouTubers, TikTokers, and Instagram influencers—aren’t just promoting products. They’re telling stories, shaping narratives, and even breaking the news. From viral explainers to exclusive interviews to behind-the-scenes brand features, creators have…
Last week, Flourish had the opportunity to travel to Denver and attend the Build a Better Agency Summit hosted by the Agency Management Institute. If you’ve never been, it’s an electric gathering of agency leaders and thinkers all focused on one mission: helping agencies grow stronger, smarter, and more resilient. What struck me most wasn’t just the tactical knowledge—it was the shared sense that our industry is evolving rapidly, and only those who lean into change with strategy and heart will thrive.
Every spring, the creative community comes alive at Creative South, a design conference packed with inspiration, connection, and a little bit of Southern magic. This year’s theme – Breaking Bread and Hugging Necks – captured the spirit perfectly, with a welcoming Waffle House-inspired vibe that made every designer feel at home. Here’s a quick look…