We knew that in order to be successful we had to have broad community support, we had to look clean, we had to have a really succinct communication message. The problem was we didn’t really exist yet. I reach out to Megan with this crazy idea and said, ‘Hey we really don’t what this is yet, but are up for helping us out?’ We did a community kick-off at Mars music hall – which was awesome- and here we are two years later. We could’ve had the best strategy in the world but without vision and communicating a clear message to the broad-based community effort that we were chasing. I don’t know if we could have ever done it without them.