We get it – learning how to promote your business can be challenging to navigate when industry leaders use jargon that’s hard to decipher. Check out Five Terms Every PR Pro Should Know, and you’ll be speaking the PR language in no time! A pitch is a highly targeted story idea to send to a…
How can your business leverage public relations to elevate your brand, strengthen your overall public perception while creating a community of trust? Here are 5 tips on how we’ve leveraged strategic PR to elevate our clients’ brands by working smarter, not harder, followed by real-world examples to demonstrate ROI.
Despite the power of social media and the ability it grants your company to tell its story and connect directly with your customers, media relations is still an important part of any strategic communications strategy. By incorporating media relations into your overarching communications plan, you can build brand awareness among your target audience and establish…