Every spring, the creative community comes alive at Creative South, a design conference packed with inspiration, connection, and a little bit of Southern magic. This year’s theme – Breaking Bread and Hugging Necks – captured the spirit perfectly, with a welcoming Waffle House-inspired vibe that made every designer feel at home. Here’s a quick look…
In today’s fast-paced business environment, small and medium-sized enterprises (SMBs) face the critical decision between outsourcing marketing tasks or building an in-house marketing team. This choice is pivotal in shaping effective marketing solutions that align with their brand vision and growth objectives. While outsourcing marketing offers access to a diverse pool of expertise and fresh…
In today’s digital world, consumers are more informed, discerning, and skeptical than ever. They crave genuine connections with brands that align with their values. Authenticity and transparency are no longer optional—they are essential for building trust, fostering loyalty, and driving long-term success. What Do Authenticity and Transparency Mean in Branding? Authenticity in branding means staying…
In today’s digital Wild West, where AI-generated videos can make anyone say (or sing) just about anything, deepfake technology poses a growing threat to brand reputation. These hyper-realistic, AI-crafted videos or audio clips can depict individuals making statements they never actually made—causing PR nightmares, consumer panic, and a lot of digital damage control. So, how…
The brands that succeed today aren’t just selling—they’re storytelling, building deep connections that go beyond transactions. Storytelling in marketing isn’t just a trend—it’s a powerful strategy that creates emotional connections, fosters brand loyalty, and humanizes your business. Whether you’re a small business or a global brand, leveraging storytelling can make your message more memorable and…
Table of Contents I’m incredibly grateful that working at Flourish has opened the door to many wonderful professional growth opportunities. Most recently, I was accepted into the Connect 27 class with Leadership Greater Huntsville. If you haven’t heard of Connect or Leadership Greater Huntsville, they are powerful programs designed to help industry professionals grow as…
Let’s face it—social media isn’t a one-size-fits-all solution, especially for B2B companies. While you may not need to jump on TikTok or flood Instagram with Reels, diversifying your social media presence is still essential. But don’t panic! Diversification doesn’t mean being everywhere at once. It means using the right platforms and content types to strengthen…
Understanding your brand’s target audience is a crucial prerequisite for effective marketing. Without knowing who your ideal customers are, it’s impossible to craft content that truly resonates. In our latest blog, “Content Marketing: Creating Valuable Content for Your Audience,” the first tip we shared is to “know your audience inside and out,” but what does…
In the digital age, content is more than just a marketing tool—it’s the heartbeat of your brand’s connection with your audience. But let’s be honest: producing content isn’t enough. To stand out in a sea of noise, your content needs to resonate. It must speak to your audience’s needs, challenges, and aspirations. In this blog,…
In the ever-evolving landscape of small to medium-sized businesses, the ability to navigate and manage crises effectively can mean the difference between disaster and triumph. Crisis communications is not merely a reactive measure but a proactive strategy that ensures business preparedness and resilience. For SMBs, having a robust crisis response plan and employing effective communication…