There’s a trap many businesses fall into during Q4: sprinting to hit the year’s numbers, sending out the holiday email, and calling it done. It’s understandable: by October, your plate is complete, the year’s energy is fading, and January feels far away. But here’s the truth: the brands that own Q1 are already working on…
Year over year, Flourish is proud to be part of Leadership Greater Huntsville’s Connect Program—a ten-month experience that brings emerging leaders together to learn, grow, and give back to the Rocket City. This year, Flourish Account Manager Gracie is representing our team as a member of Connect Class 28. Throughout the program, she’ll be sharing…
Summer’s over. The out-of-office replies have slowed. Conference rooms are filling, and inboxes are buzzing. The “September Surge” is here, and if you’re smart, you’ll use it to pull ahead while others are winding down. For many businesses, Q4 gets treated like the year’s last lap: a time to tie up loose ends, coast through…
If it feels like every major brand has dropped a new logo lately! Google, Walmart, HBO Max (or just “Max”), and Jaguar have all rolled out identity updates over the past few months. Some are clean refreshes. Others? Well, let’s just say the design community has thoughts. So… are these strategic creative decisions? Or just…
There’s nothing quite like hitting “publish” on a new piece of content. But if you’re only sharing it once, you’re leaving serious ROI on the table. The smartest brands and creators know one key truth: great content shouldn’t be a one-and-done effort. A single blog, video, or podcast episode can fuel your entire content ecosystem…
Why Internal Voices Are the New Front Line in Modern PR Podcasts are having a serious moment—and not just in the B2C world. From niche industry insights to C-suite storytelling, branded podcasts are carving out space in the B2B landscape. They’re flexible, intimate, and great for building long-term audience trust. But before you hit record,…
In the ever-evolving world of social media, myths and misconceptions often cloud the path to effective strategy. As we step into 2025, it’s crucial to separate fact from fiction to ensure your brand isn’t getting lost in the noise. In this blog, we’ll tackle some of the most common social media myths, debunk them, and…
Journalists Aren’t the Only Gatekeepers Anymore If your PR strategy still revolves solely around pitching reporters, it’s time to expand your media list. In 2025, creators—YouTubers, TikTokers, and Instagram influencers—aren’t just promoting products. They’re telling stories, shaping narratives, and even breaking the news. From viral explainers to exclusive interviews to behind-the-scenes brand features, creators have…
Last week, Flourish had the opportunity to travel to Denver and attend the Build a Better Agency Summit hosted by the Agency Management Institute. If you’ve never been, it’s an electric gathering of agency leaders and thinkers all focused on one mission: helping agencies grow stronger, smarter, and more resilient. What struck me most wasn’t just the tactical knowledge—it was the shared sense that our industry is evolving rapidly, and only those who lean into change with strategy and heart will thrive.
Every spring, the creative community comes alive at Creative South, a design conference packed with inspiration, connection, and a little bit of Southern magic. This year’s theme – Breaking Bread and Hugging Necks – captured the spirit perfectly, with a welcoming Waffle House-inspired vibe that made every designer feel at home. Here’s a quick look…