For many business leaders, the past few years have been a wake-up call. Rising costs, economic uncertainty, and shifting workforce expectations have forced organizations to rethink not just how they market, but how they structure their businesses altogether. One trend becoming increasingly clear is a move away from traditional, high-overhead marketing models toward more flexible,…
For years, small and mid-sized businesses have debated the same question: Should we outsource our marketing or build an in-house team? It’s a valid question, and an important one. But in today’s increasingly complex business environment, it may not be the most important question leaders should be asking. The real issue many organizations face isn’t…
Year over year, Flourish is proud to be part of Leadership Greater Huntsville’s Connect Program. This ten-month experience brings emerging leaders together to learn, grow, and give back to the Rocket City. This year, Flourish Account Manager Gracie is representing our team as a member of Connect Class 28. Throughout the program, she’ll be sharing…
Let’s call it like it is: most New Year’s resolutions are toast by February. The same goes for content plans that were scribbled out in a fit of January energy and promptly ghosted by March. That’s because most people build goals, not systems. Tactics, not strategy. Vibes, not vision. We’re not doing that in 2026.…
If I had to describe 2025 in one word, it would be adaptable. Between a new administration settling in, a government shutdown grinding timelines to a halt, market instability shaking budgets, and an unpredictable news cycle upending the world of PR, 2025 came in hot. Every week felt like another curveball for business owners trying…
Since we opened our doors in 2018, leaving a legacy in our community has been a core focus at Flourish. Whether it’s equipping the next generation of leaders or donating our time and talent to help a local nonprofit, we are deeply committed to doing work that matters. Through the Ivy Initiative, our community impact…
Let’s be honest: “community engagement” is often thrown around like confetti, but too often it becomes a buzzword with no follow-through. We believe in utilizing our talents and time to create lasting connections that uplift everyone. Whether you’re an individual itching to do more good or a business ready to step up your social responsibility,…
As the holiday season approaches, businesses everywhere are preparing to captivate audiences with festive campaigns that are both memorable and impactful. While the thought of crafting the perfect holiday marketing strategy might seem daunting, it doesn’t have to be the scariest part of the season- let’s leave that to Halloween! Some brands have nailed holiday…
“It’s not about making it to the end of the year. It’s about making the end of the year matter.” By the time October arrives, many teams are running on fumes. Campaigns are closing, reports are wrapping, and inboxes start filling with out-of-office notices. It’s tempting to slide into “maintenance mode” and let the year…
There’s a trap many businesses fall into during Q4: sprinting to hit the year’s numbers, sending out the holiday email, and calling it done. It’s understandable: by October, your plate is complete, the year’s energy is fading, and January feels far away. But here’s the truth: the brands that own Q1 are already working on…