Leading Through Connection: Connect 28

Year over year, Flourish is proud to be part of Leadership Greater Huntsville’s Connect Program. This ten-month experience brings emerging leaders together to learn, grow, and give back to the Rocket City. This year, Flourish Account Manager Gracie is representing our team as a member of Connect Class 28. Throughout the program, she’ll be sharing…

Why the Best Brands Treat Q4 as a Launchpad

“It’s not about making it to the end of the year. It’s about making the end of the year matter.” By the time October arrives, many teams are running on fumes. Campaigns are closing, reports are wrapping, and inboxes start filling with out-of-office notices. It’s tempting to slide into “maintenance mode” and let the year…

The New PR: How Creators Are Becoming the Press

Journalists Aren’t the Only Gatekeepers Anymore If your PR strategy still revolves solely around pitching reporters, it’s time to expand your media list. In 2025, creators—YouTubers, TikTokers, and Instagram influencers—aren’t just promoting products. They’re telling stories, shaping narratives, and even breaking the news. From viral explainers to exclusive interviews to behind-the-scenes brand features, creators have…