When collateral is managed by different members of your team, lack of cohesive branding can confuse your audience. The goal is to create the same type of emotion for each person in your target market. If every piece of collateral isn’t consistent, your brand won’t be as memorable, or worse, you can lose the trust of your audience with the perception of unprofessionalism. So, how can you ensure your team is portraying your brand correctly? Learn more in this blog.