How to Conduct A Marketing SWOT Analysis

How to Conduct a Marketing SWOT Analysis

If you want your marketing strategy to work for you and help you reach your long-term business goals, you must first create a solid foundation based on research, data and facts to guide your decision making process.The best place to start is with a SWOT (Strengths, Weaknesses, Opportunities and Threats) Analysis. A SWOT analysis is…

Employer Branding

How to Become an Employer of Choice

When it comes to the term “branding” most people generally think about how their company might be perceived by their client base, and while that should be a main focus of building brand awareness, business owners should not neglect the value of employer branding.  The way companies recruit candidates and retain employees has changed. Social…

Huntsville New Hire

Former WHNT reporter Ethan Fitzgerald joins Flourish as media specialist

(HUNTSVILLE, Ala.) Flourish, a full-service public relations marketing firm based in Huntsville, recently hired Ethan Fitzgerald as a media specialist to continuously strengthen the organization’s public relations service set.  Prior to joining Flourish, Fitzgerald worked as a reporter for Huntsville’s local CBS Affiliate WHNT News 19. In his new role, he will be overseeing media…

Leadership Huntsville L35

Leaving a Legacy: Flourish Takes Part in Leadership Flagship

Flourish is absolutely honored to take part in this year’s Flagship which is part of Leadership Greater Huntsville’s core program offering.  Flagship is a ten-month program designed for established senior leaders who have demonstrated leadership experience and proven success over significant business operations. Flagship provides in-depth knowledge of our community and facilitates small group projects…

Flourish Consulting Services

4 Benefits of Working at a Marketing Agency

If you’re in the communications industry, you’ve likely debated working at a marketing agency or in-house for an organization or nonprofit within their marketing and communications department. Agencies are known for providing a fast-paced environment with an opportunity to touch many aspects of client work, are typically known to have pretty creative office spaces (think…

Huntsville, AL Marketing Interns

Intern Perspectives with Keona and Belle

During the summer of 2021, we had the opportunity to hire two interns to our team, Keona and Belle. Keona is a senior at Alabama A&M University, double majoring in marketing and management. Belle recently graduated from St. John Paul II Catholic High School and will be attending the University of Alabama in Birmingham this…

8 Ways to Make Your Huntsville Business Stand Out

8 Ways to Make Your Huntsville Business Stand Out

In 2020, the Huntsville/Madison County Chamber of Commerce reported 15,301 established businesses in Huntsville and Madison County. With businesses thriving on almost every street corner and spanning across a multitude of industries, the demand for your company to stand out from the competition is greater now than ever before. Government contracting, entertainment and nonprofit organizations…