Did you know there are thousands of regularly used colors and millions more that can be distinguished by the human eye? Naming each color would be impossible. However, scientists have devised various systems of assigning numeric values to colors. These systems are called color models, and they provide precise methods for naming and reproducing exact…
Google Analytics (Analytics) is an invaluable tool for business owners and marketers as it enables insight into website user behavior, providing you with the data you need to make informed decisions and optimize your communications strategy. Analytics is useful for all businesses in Huntsville, but the platform has several tools designed specifically to benefit e-commerce…
Now more than ever, social media platforms are prioritizing videos in their algorithm. Video marketing in Huntsville has evolved over the past 10 years in Huntsville and will become more and more popular over time. Keep in mind, a great video is a visual representation of the story you want to tell your audience. What…
Happy Holidays from the Flourish team! The holiday season is one of our favorite times of the year, so to celebrate, we’ve collectively chosen to take our festivities to the next level. We know you’ve gotten to know our team in many settings. Whether it was at a networking event, a workshop, or in our…
In this digital age, determining if your marketing strategy is effective is easier now than ever before. From digital media, to print advertising, you can track everything if you put the right metrics in place from the start. The one platform every business should be using to closely track these metrics is Google Analytics. If…
Despite the power of social media and the ability it grants your company to tell its story and connect directly with your customers, media relations is still an important part of any strategic communications strategy. By incorporating media relations into your overarching communications plan, you can build brand awareness among your target audience and establish…
When it comes to the term “branding” most people generally think about how their company might be perceived by their client base, and while that should be a main focus of building brand awareness, business owners should not neglect the value of employer branding. The way companies recruit candidates and retain employees has changed. Social…
Check this out: nearly 40% of marketers believe that their marketing strategy is ineffective. There may be a variety of reasons behind this – but one thing we know for certain is that a lack of attention and evaluation is a key contributor to this stat. When was the last time YOU sat down and…
Flourish is absolutely honored to take part in this year’s Flagship Program, which is part of Leadership of Greater Huntsville’s core program offering. Flagship is a ten-month program designed for established senior leaders who have demonstrated leadership experience and proven success over significant business operations. Flagship provides in-depth knowledge of our community and facilitates small…
Canva is known as the graphic design tool for the non-designer. If you don’t have the resources to hire an in-house designer or the time to become an Adobe aficionado, Canva can offer you the tools to create beautiful social media graphics and other marketing materials easily and affordably. Canva is also a fantastic tool…