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We’ve put together a few industry-specific tips to help your business flourish in Huntsville’s competitive market. Check out our services and some of our work below to check our credibility!
Defense
Stand Out From Your Competitors
Build Thoughtful Leadership
Build Relationships
One of the most common strategies to increase the odds of winning a contract is to form a joint venture (JV). JVs offer small businesses the opportunity to partner together, or partner with a larger business. By combining their strengths and experiences, JVs are able to better reach and serve their target customer. Strategically align your company’s marketing objectives with future contract windows to attract potential partners that will open up new doors to contracts you may not be qualified for on your own.
Having a strategic communication and marketing plan is extremely important to the vitality and success of your business, and we’ve only scratched the surface of what goes into a successful plan. Interested in learning more? Click here for more insights and to browse our GovCon service offerings.
Entertainment
Experiential marketing (or engagement marketing) is a form of marketing that engages with an audience and invites them to interact with an organization in a tangible situation. Read our top three experiential marketing tips below.
Suspense Sells
Make It Memorable
Agave and Rye (Huntsville) is an example of a local business that has mastered making their customer’s experience memorable. From the moment consumers first engage with their brand, Agave and Rye makes the experience “epic.” Their social media presence presents a quirky, out-of-the-box twist to your favorite taco experience, which continues throughout their restaurant. The experience customers have with the brand keeps them coming back for more. Visit their Facebook to see how they create epic tacos and epic environments.
Know Your Impact
In Huntsville’s competitive market, it can be difficult to know how to take your business to the next level. Flourish has created several virtual workshops and resources your company can utilize to gain a competitive edge in this market. Check out our marketing strategy workshop to learn how to effectively plan a marketing campaign.
Nonprofit
Make the most of earned media.
Check out our video on how to create a media drop and turn a boring pitch into a lasting impression.
Take advantage of free resources.
- Canva – Use this tool to create sleek and professional social media graphics, presentations, brochures, and other types of marketing collateral. Check out our free Dig Into Canva workshop series to get the most out of the platform.
- Facebook Creator Studio – Use this tool to schedule Facebook and Instagram posts.
- Blender – Take advantage of this free video editing software.
- BeFunky – Use this tool to edit your photos and promote brand consistency.
Nonprofits often have to get creative to make the greatest amount of impact possible. We have several resources that can help your organization stand tall in the Huntsville market. Flourish has also partnered with a variety of nonprofits in North Alabama to help increase awareness about the awesome services they provide. Check out our community giving program, the Ivy Initiative to learn more about working with our team.
When it comes to strategic marketing and communications, many companies don’t have the time or the resources to dedicate to planning and maintaining marketing plans. Outsourcing your marketing and communications efforts enables you to focus on the growth and long-term objectives of your business. An outsourced team will allow you to scale your efforts and increase your innovation quickly and efficiently. Interested in learning more? Scroll to see Flourish’s full service offering. We want to see you succeed!