Employees are the best company advocates. Whether you do business in govcon or entertainment, it’s important to understand the value of your team’s social media support. LinkedIn is a great platform to not only encourage your team to develop a personal brand but also in helping more people learn about your business’s values, culture, and…
When you think of a brand, the first thing that usually comes to mind is its logo. However, did you know there are seven variations of logos? You may not realize it, but you’ve probably seen all seven types in one way or another. Logos represent your brand, your personality, and if done right, is…
If you have an email account, we can guarantee that you check it at least once a day. Whether it be your personal or business email, you get updates on information you find most useful and important to you right in your inbox. As a result, newsletters are an important part of any communication strategy…
Flourish’s Founder and CEO, Megan Nivens-Tannett, was recently featured in Costo Connection’s March Cover Story. This piece features stories of triumph from five entrepreneurs and Costco Business Members from all over the country, elaborating on the ways they’ve managed to pivot, adapt, and survive the pandemic. According to the latest small business statistics, nearly one-third…
Flourish teamed up with one of our government contracting clients, JS Solutions, and did a 2-part podcast series with govcon Guru, Michael LeJeune on his Game Changers Podcast. With more than 197,000 downloads, Game Changers is the number one podcast in the nation for educating companies on how to accelerate their government sales. Part 1…
The social media landscape constantly evolves more and more each day. It seems like every time you think you’ve finally figured out how a social platform works, it has new features or the platform you’re used to using completely changes. As strategic marketers, we’re well aware of how social media has transformed the way we…
Trade shows provide businesses across the globe with opportunities to showcase their products and services, engage with industry leaders and professionals, stay in touch with customers, and build relationships with potential leads. Although the COVID-19 pandemic brought in-person events to a halt, conferences are making a long-awaited return. If you’re looking to jump back into…
As teams continue to grow and evolve, it’s no surprise to see our colleagues transition into different chapters of their careers. In the case of our Senior Account Coordinator, Presley Price, the time has come to do just that! We’re so honored to have had the chance to work with Presley and to see her…
What is Google My Business? Have you heard about Google My Business? If you don’t currently own a Google My Business account or are unfamiliar with it, we guarantee you’ve used it in some capacity. For example, you’ve probably used Google to search for something along the lines of, “delicious chocolate, Huntsville, Alabama.” Or, you…
Did you know there are thousands of regularly used colors and millions more that can be distinguished by the human eye? Naming each color would be impossible. However, scientists have devised various systems of assigning numeric values to colors. These systems are called color models, and they provide precise methods for naming and reproducing exact…