Uncategorized Color Model Guide

A Simplified Guide to Color Models

Did you know there are thousands of regularly used colors and millions more that can be distinguished by the human eye? Naming each color would be impossible. However, scientists have devised various systems of assigning numeric values to colors. These systems are called color models, and they provide precise methods for naming and reproducing exact…

Read article
News United Way of Huntsville

Video: Community Giving with United Way

Community Giving with United Way We recently sat down with the stellar team from United Way of Madison County. Hear more from Claudia and Kathy from United Way on the needs of our community and the importance of lending a helping hand throughout the year. This was an inspiring and eye-opening interview for our team.…

Read article
Uncategorized Tracking Your Online Conversions

Google Analytics: How to Track Your Conversions & Increase Online Sales

Google Analytics (Analytics) is an invaluable tool for business owners and marketers as it enables insight into website user behavior, providing you with the data you need to make informed decisions and optimize your communications strategy. Analytics is useful for all businesses in Huntsville, but the platform has several tools designed specifically to benefit e-commerce…

Read article
Uncategorized

The Power of Video Marketing

Now more than ever, social media platforms are prioritizing videos in their algorithm. Video marketing in Huntsville has evolved over the past 10 years in Huntsville and will become more and more popular over time. Keep in mind, a great video is a visual representation of the story you want to tell your audience. What…

Read article
Agency How to Conduct A Marketing SWOT Analysis

How to Conduct a Marketing SWOT Analysis

If you want your marketing strategy in Huntsville to work for you and help you reach your long-term business goals, you must first create a solid foundation based on research, data and facts to guide your decision making process. The best place to start is with a SWOT (Strengths, Weaknesses, Opportunities and Threats) Analysis. A…

Read article
Uncategorized Employer Branding

How to Become an Employer of Choice

When it comes to the term “branding” most people generally think about how their company might be perceived by their client base, and while that should be a main focus of building brand awareness, business owners should not neglect the value of employer branding.  The way companies recruit candidates and retain employees has changed. Social…

Read article
Uncategorized Huntsville New Hire

Former WHNT reporter Ethan Fitzgerald joins Flourish as media specialist

(HUNTSVILLE, Ala.) Flourish, a full-service public relations marketing firm based in Huntsville, recently hired Ethan Fitzgerald as a media specialist to continuously strengthen the organization’s public relations service set.  Prior to joining Flourish, Fitzgerald worked as a reporter for Huntsville’s local CBS Affiliate WHNT News 19. In his new role, he will be overseeing media…

Read article
Uncategorized Leadership Huntsville L35

Leaving a Legacy: Flourish Takes Part in Leadership Flagship

Flourish is absolutely honored to take part in this year’s Flagship Program, which is part of Leadership of Greater Huntsville’s core program offering.  Flagship is a ten-month program designed for established senior leaders who have demonstrated leadership experience and proven success over significant business operations. Flagship provides in-depth knowledge of our community and facilitates small…

Read article
Agency Flourish Consulting Services

4 Benefits of Working at a Marketing Agency

If you’re in the communications industry, you’ve likely debated working at a marketing agency or in-house for an organization or nonprofit within their marketing and communications department. Agencies are known for providing a fast-paced environment with an opportunity to touch many aspects of client work, are typically known to have pretty creative office spaces (think…

Read article
Agency Huntsville, AL Marketing Interns

Intern Perspectives with Keona and Belle

During the summer of 2021, we had the opportunity to hire two interns to our team, Keona and Belle. Keona is a senior at Alabama A&M University, double majoring in marketing and management. Belle recently graduated from St. John Paul II Catholic High School and will be attending the University of Alabama in Birmingham this…

Read article
Uncategorized 8 Ways to Make Your Huntsville Business Stand Out

8 Ways to Make Your Huntsville Business Stand Out

In 2020, the Huntsville/Madison County Chamber of Commerce reported 15,301 established businesses in Huntsville and Madison County. With businesses thriving on almost every street corner and spanning across a multitude of industries, the demand for your company to stand out from the competition is greater now than ever before. Government contracting, entertainment and nonprofit organizations…

Read article